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Riley Robinson-Higgins

How To Create A Powerful Brand Identity

By Riley Robinson-Higgins December 3, 2019

Your brand identity is the outward expression of everything that you are as a brand. It’s the..

Brand Merchandise Start-Up Essentials

By Riley Robinson-Higgins November 19, 2019

With so much to do and so little time to do it, it may seem like a grueling task to think about..

What Is Experiential Marketing?

By Riley Robinson-Higgins November 5, 2019

The job of a marketer is to solve the complex puzzle of the consumer’s mind in order to ..

How to Show Your Brand Identity Through Social Media

By Riley Robinson-Higgins October 29, 2019

People all around the globe are using social media for much more than just posting updates on..

Employee Spotlight: Rachel Mizzo

By Riley Robinson-Higgins October 21, 2019

Meet Rachel Mizzo, one of Anthem's Account Managers, featured this week in our Employee..

Revamp Your Marketing Kit With Custom Merchandise

By Riley Robinson-Higgins September 25, 2019

Creating an effective marketing kit is part art and part science if you truly want your brand to

4 Ways to Establish Brand Longevity

By Riley Robinson-Higgins September 23, 2019

Success comes first by cutting through the market noise to establish yourself as an industry..

How to Define Your Target Market

By Riley Robinson-Higgins August 26, 2019

Defining your target market is a fundamental step in creating an effective marketing strategy...