This is part two of a three part series! Check out part one, and stay tuned for part three, to find everything you need to know about the new trend taking the industry by storm: kits.
Company branded gift kits can be used to show brand personality, identity, and communicate a brand’s ethos.
Company gifts are classically overlooked, but vital for brand building
Corporate gifting can draw people into your brand, help promote new products or services, and establish stronger relationships with the people that matter most to your company.
People get frustrated with receiving the classic low-quality branded items that seem like an afterthought, which is something you can easily change through a popular engagement trend we’ve observed throughout the corporate landscape: gift kits.
How Porsche used corporate branded gift kits
For example, the power of corporate gift kits can be seen through what has been named one of the best automotive marketing campaigns of all time during the release of the Porsche Panamera 4 e-hybrid.
The Porsche Panamera 4 e-hybrid campaign — considered by Digital Marketing Institute — to be one of the best automotive campaigns of all-time, leveraged corporate gift kits as an engagement tactic.
To emulate the experience of their new car model while drumming up new buzz around its release, Porsche sent virtual reality (VR) viewers packaged in high-quality leather packages to influencers, Porsche loyalist, and prospective buyers.
This kit drove 2.2x more virtual test drives than seen before by their loyalists, influencers, and new customers, according to the Digital Marketing Institute.
How to design the perfect corporate gift kit
The first question you need to ask yourself is, “What is the goal I want to accomplish by sending out a gift kit?”
The second, equally important, question to ask yourself is, “What industry is my business in, and what would I myself find the most cutting-edge if I were in the shoes of my customers?”
Once you have the answers to those questions, together we can curate the perfect corporate gift kit to fulfill your goals and solidify meaningful relationships with your customers.
Examples of corporate gifting opportunities
It’s always good business to show customers, employees, and other key stakeholders they are valued.
Here are some great opportunities to curate gift kits for:
New product or service promotion
Like the Porsche campaign, gift kits can get your customers thinking about your brand just at the right time and shine a light on a new product or service.
Gift kits can include a sneak preview of the product and include custom merchandise that uniquely speaks to your brand and discretely promotes the launch of new offerings that will surprise and delight your audience.
Using this strategy can improve customer loyalty, sales, drive profits, and remind key stakeholders about the many amazing things your company does.
Learn more of what we can create for your new product or service!
Gift kits catered toward a holiday can be tricky based on the many different preferences of your audience, but a corporate gift kit can solve all of your worries by meeting a variety of needs with different products, without losing the valued feeling of receiving a personalized gift.
Your customers are the primary reason that your company can keep on thriving the way it is. When you do hit company milestones like anniversaries, goal completions, company events, and more, it is important to show them how much you appreciate them for helping you get to where you are.
Show your customers they are appreciated with a custom branded gift kit stacked with high-quality branded company merchandise. When done right, those who receive the gift kit will treasure the items.
Items that you can curate to make a great gift kit may include:
- Custom hoodies
- Custom headwear
- Drinkware like stainless steel tumblers, mugs, or water bottles
- Branded backpacks
- Accessories applicable to the company’s industry
Gift kits can hit two birds with one stone by promoting your brand and connecting with your target audience.
Curate a gift kit that shows who you are as a brand, like these unique promotional products done for fly-fishing conservation brand, Simms.
Gift kits with high-quality merchandise showcases your brand in the best light possible, while sending a strong message.
Whether it be a new product or your company’s 10-year anniversary, when it comes to gift kits, you want every touchpoint to provide value while contributing back to the business.
Work with one of our branding experts to curate the best possible items for your next gift kit. Partnering with us ensures your next gift kit offers an experience like no other and with items that are unique, on-brand, and unforgettable.