Custom Merch Work: Ankrolab Brewing Company

Posted by Melissa Kovach on Aug 21, 2019 11:37:00 AM
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Florida’s Bayshore Arts District welcomed a brand new 6,000-square-foot craft brewing facility under the moniker, Ankrolab Brewing Company, this past May.

One of the latest craft breweries to join the $28 billion market alongside nearly 8,000 operating craft breweries, Ankrolab was looking for custom merchandise that gets the attention of their target audience as well as a way to stand out from the crowd.

We partnered with the brewery to produce a custom headwear and apparel collection based on a deconstructed version of their hexagonal logo to help bring their brand to life in a unique and memorable way.

Ankrolab Brewing Company leverages Anthem Branding's custom merchandise capabilities

Custom screen printed t-shirt for Ankrolab Brewing Company by Anthem Branding (picture taken from the Ankrolab Brewing company public Instagram profile
Custom 7-panel snapback hat for Ankrolab Brewing Company by Anthem Branding
Underbrim detail of the Ankrolab Brewing Company custom headwear by Anthem Branding

Sold in the brewery’s tap room, the family-run facility kicked-off the custom headwear collection with a trendy 7-panel snapback hat that dons a bright sublimated underbrim with that deconstructed repeated logo design pattern.

Looking to foster a different craft beer experience, Ankrolab is taking a techy angle by offering a cooler experience than others in the area by having an outdoor German-style beer garden, rotating food trucks, trivia, live music, and events such as 80s themed yoga.

Ankrolab-German-fest-tables

This-Week-At-Ankrolab-Event-Post
 
Ankrolab-80s-themed-yoga-event

With custom headwear and apparel aligned to the brewery’s ethos, customers and fans can bring those experiences back home with them, keeping those memories alive and well.

Related: 5 Craft Brewery Fall Merchandising Trends

Topics: Custom Merchandise, Craft Breweries, Custom Headwear, Company Merchandise, Logo, Brand Identity, Brand Design, Creative Concepts, Brand Recognition, Client Highlight, Merch Highlight, Branded Merchandise