Custom Pocket Tees: The Power of Storytelling With a Pocket Square


There are pocket tees, and then there are custom screen printed pocket tees.

If you are in the brand merchandising or marketing space, you have likely come across this wildly popular apparel trend, especially among millennial and Gen Z consumers.

Sure, from a technical standpoint, your go-to promotional products "guy" is probably capable of producing a standard pocket t-shirt, with a single-color logo imprint in a minimal print space, for your brand to use in your marketing efforts. And if satisfying this trend is nothing more than a check-off of your to-do list, then go with your "guy."

Meanwhile, brands who are invested in making the biggest impact possible with their merchandise are producing truly unique, custom pocket tees for your same audience.

These brands are recognizing the opportunity these pocket squares present to share a piece of your brand's story, while still keeping the design clean and brand promotion subtle.

I know, right? Who would have thought a few inches of fabric could have the power to turn a solid t-shirt into a strong statement piece that yields an emotional connection between a brand and its audience? Maybe it's one of those things you have to see to really grasp. Take a look at the examples below to see what I am talking about.

Custom Pocket Tee Featuring Custom Clamp Tag and Map Graphic Design, Produced For SRAM

Custom Pocket Tee Featuring Woven Label and Surf Imagery, Produced For Alaskan Brewing Co.

Custom Pocket Tee Featuring Vibrant Striped Graphic, Produced for Rhinegeist Brewery

Custom Cut and Sew Pocket Tee Featuring Woven Label and Graphic, Produced for Anthem Branding

Custom Cut and Sew Pocket Tee Featuring Woven Label and Graphic, Produced for Anthem Branding

Custom Pocket Tee Featuring Custom Clamp Tag and Camo Graphic, Produced for RockShox

When it comes to brand merchandising, don't settle on pieces that underrepresent or compromise the quality and creativity of the brand you've created. Use your company's merchandise to tell your brand's story, and start by producing custom pocket tees that resonate with your audience. Contact us to see what unique ways we can customize this trending custom apparel piece for your brand.