How Chipotle is Showing Support for Pride Month and How You Can Too

Posted by Daniela Baldwin on Jun 15, 2018 11:30:48 AM
Find me on:

kirsty-lee-604440-unsplash

June is not just for summer bbq's and days at the lake, it's also Pride Month! In case you haven't heard of Pride, it's a celebration dedicated to honoring the LGBT community. Large festivals, concerts, and workshops are held all over the country from cities like San Francisco to Philadelphia, bringing all people together to commemorate and celebrate how far the LGBT community has come. The entire month of June is a month long celebration dedicated to paying homage to uprisings in the 1960's that helped start the gay rights movement. 

We now see brands across all industries showing their support for the LGBT community, especially during the month of June. What better way to show your support than with custom merchandise? Custom merchandise for social causes allows your company and your consumer to both be involved in making change. We worked with Chipotle this year to bring this custom bandana to life for Pride 2018. 

chipotle_bandana_05

chipotle_bandana_02

Custom merchandise is a special way for businesses to show support for the causes it genuinely cares about. Consumers especially appreciate businesses supporting social causes. According to the American Marketing Association  "51% of consumers will be more loyal buyers of a brand that speaks up, compared with those that remain silent.”. This presents incredible opportunities to connect more personally with your consumer base. 

There are numerous options when creating merchandise that aligns with your brand specifically.  Here are some fun ideas for Pride month if your business is thinking of showing support..

Pride Pins

Screenshot 2018-06-15 09.45.31

photo source: target

Watch Bands 

Koozie's 

Screenshot 2018-06-15 09.43.59

Apparel

Screenshot 2018-06-15 10.15.53photo source: old navy

 

If your business wants to create custom merchandise that supports social causes and is also aligned with your brand...

SPEAK TO A BRANDING EXPERT!

 You can support Pride Month in Colorado by attending Denver PrideFest! More details here https://denverpride.org 

Topics: Branding, Trends, Marketing, Brand Loyalty