How Fast Food Chains Are Using Brand Merchandising to Connect With the Next Generation

Posted by Daniela Baldwin on Feb 15, 2018 11:22:47 AM
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How Fast Food Chains Are Using Brand Merchandising to Connect With the Next Generation

In today's competitive market, it is simply not enough to just have an awesome brand, and marketing efforts are going further than running an advertisement in a newspaper. Important things to consider are: how does your brand stand out from your competitor? what experience does your consumer have when they interact with your brand, and how are you connecting with your customers? These are all important factors when thinking about how to achieve some brand awareness! 

Fast food chains are currently taking the lead in all of these important categories , and they are doing it with brand merchandise. Chains such as Taco Bell and McDonalds, are taking their companies to the next level with branded apparel and even accessories. It is safe to say loyal fast food eaters are loving it. 

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So, why is this important? It creates various opportunities for your brand's growth. Millennials and Gen Z gravitate towards brands that they can connect with. Creating a t-shirt or a hat that resonates with them will not only help foster brand loyalty, but will make your consumers brand ambassadors! 

Not forgetting to mention, branded merchandise can also some  rad social media content. 

How Fast Food Chains Are Using Brand Merchandising to Connect With the Next Generation

Here are some brands that are doing it right...

Taco Bell 

How Fast Food Chains Are Using Brand Merchandising to Connect With the Next Generation

Chipotle

How Fast Food Chains Are Using Brand Merchandising to Connect With the Next Generation

How Fast Food Chains Are Using Brand Merchandising to Connect With the Next Generation

McDonald's 

How Fast Food Chains Are Using Brand Merchandising to Connect With the Next Generation

How Fast Food Chains Are Using Brand Merchandising to Connect With the Next Generation

These brands are taking the extra step to give their consumers an experience and it can have a big pay off. Brand merchandising not only attracts new customers, and increase brand loyalty. It can increase revenue. 

If this is something you are looking to incorporate into your business, we can help. 

                                 SPEAK TO A BRANDING EXPERT!

Topics: Millennials, Brand Loyalty, Brand Strategy