SoulCycle is way more than a place to sweat all your worries away. Specialized coaches aim to cultivate a healthy mind and body. With 82 studios and counting, the cycling brand creates an energetic, positive environment while you work out. Sweating, struggling, and achieving together; SoulCycle is a community of like-minded people that want to better themselves mentally and physically.
We had the opportunity to create custom merchandise that parallels with the SoulCycle brand ethos. We designed and produced a curated collection of custom headwear in many styles and colors, ranging from pastel pinks, deep blues, rainbow puff embroidery, and even a bleach-dyed hat. This branded merchandise showcases the fun, inclusive and positive vibes that SoulCycle aims to create in all their studios. Bright colors and unique decoration methods are eye-catching on and off the shelf. When you put on these SoulCycle hats, they motivate you to start kicking butt and taking names.
Snapback with Rainbow Embroidery
Check out our blog post, "How to Repurpose Products for Custom Agency Merchandising," to see the Anthem Branding Under Armour jacket seen in this picture.
Bleach-Dye Dad Hat
Distressed Skull & Bones Mesh Trucker Hat
Puff Embroidery with Rainbow Gradient
Want to read more about Pridefest? Check out one of our other blog posts, "How Chipotle is Showing Support for Pride Month and How You Can Too."
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