Telluride Juice Co is the first and only dedicated juicery bringing cold-pressed juices, elixirs, and kombucha to the beautiful town of Telluride, Colorado. But they knew they didn't just want to be a juice store, they wanted to be a brand.
Anthem Branding had the opportunity to work with them to create a modern, straightforward visual identity system aiming to attract outdoorsy locals and visiting tourists alike. The premium, sophisticated aesthetic gives a sense of innovation and trust with its overall simplicity. Telluride Juice Co is a perfect example of how juice companies can strategically leverage their business into a successful brand.
A visual identity system is how your brand represents itself to the world, and in order to have a strong brand, you need a strong identity. Ask yourself this, who are we? what are we trying to accomplish, and who are we trying to reach? Once you have that figured out, you can move on to some seriously fun stuff...
These strategies are ways to differentiate yourself from other juice companies and help build an awesome brand, that not only has clear goals, but is visually appealing and has a unique aesthetic.
A well designed logo makes for a great first impression. Your logo is a visual representation of your brand, and can often be a defining factor if someone is going be a customer or not. For Telluride Juice Co there is a specific color scheme, text, graphics and mission statement that is used for their branding. Your logo should be used strategically to align with your product and the people you are trying to reach.
Branded merchandise is a key component to marketing your juicery. Placing your name and logo on different pieces of merchandise that best suits your consumer base is an excellent way to get brand recognition and become more connected with your customers. For example, Telluride Juice Co aims to attract a consumer base of outdoorsy people, so we created apparel that is perfect for being active. Your business can customize branded merchandise to best fit what your customers would wear.
When you deliver quality product and customer service, your customers will support you in as many ways as they can. Branded merchandise is one of the ways they can support your business even when they are not buying your juice. When they wear your apparel, they are becoming brand ambassadors! Branded merchandise is not only a useful strategy for customers, but also employees. Creating apparel that your employees can wear at work will make your business look professional.
A Strong Social Media Presence
Being active on social media is extremely useful when having a juice brand. There are endless possibilities on ways to utilize social platforms, especially Instagram. For a juice brand specifically, Instagram is the perfect way to visually share news with your customers. If you are new to app, here are some ideas of posts: new juice flavors in stock, how your juices are made, new custom apparel, company culture and employee spotlights.
Having a strong social media presence is another way to build a connection and brand loyalty with your customers when they are not in your store. According to simplymeasured.com, "80% of Instagram accounts follow a business to feel a sense of connection to it". That is a huge percentage of people that want to stay updated on what your juicery is doing.
If you are thinking of elevating your juice company into a brand...