As the pandemic persists throughout the nation, it’s becoming more difficult for businesses to sell creatively, especially if your previous strategy relied heavily on environment, experience, and engagement.
For distilleries specifically, engaging with your customers in-person was your golden ticket to sales. But now, as less and less individuals visit on foot due to stay-at-home orders and dining-in services suspended, it’s time to get creative to keep your brand experience alive and connections with brand fans strong.
Stranahan’s has started offering their beloved cocktails as a premixed curbside pickup item in addition to their lineup of their straight whiskey selection.
The Post Brewing offers the complete marg package with salt and limes served up in a premixed growler.
Build a branded to-go beverage kit
If you’re offering drinks to-go, be intentional about the presentation. Pair to-go beverages with branded drinkware to use at home, keep cans cool with insulated coolers for the drive home, or get creative with growlers and cocktail accessories. Here are some thought starters that can be completely customized for you!
Stemless wine glass
Neoprene can insulator
If you offer your beverages in cans, coolers are a great way to incorporate branded merch into the new curbside business model. Run alongside a campaign to elongate customer engagement and retention -- by offering a free six pack when they return with their cooler, for example.
Growler tote bag
Wine tote bag
If you’re offering pre-mixed drinks, consider offering some fun accessories such as stirring sticks, rim salt, or any condiments in branded packaging.
Speak to a branding expert today to get started on a killer to-go drink kit for your brand.