There are so many important steps in the branding process. What typography will you use? What will your logo look like? Who is your target audience? The world of branding is evolving quickly and competition is fierce. Brands now understand that aside from a well designed logo and quality product, they need to share their values and what they believe in now more than ever. Why does this matter? Consumers want to identify with a brand, and want their values to align and resonate with the brands they purchase. Consumers have choices, they don't need to choose your brand if they don't see a connection there. Here is where brand mantra's come in.
Haven't heard of a brand mantra? Here at Anthem we describe brand mantras as further expressing a brand's personality. Brand mantras can also be described as portraying a brand's essence, and showing what they stand for. So, how can this elevate your marketing strategy? Mantras help create a more cohesive brand ethos, leaving room for zero confusion for consumers about who you are.
We collaborated with the Pact team to create a modern and versatile visual identity system that is influenced by their mission and inspirational mantras. Pact creates incredibly comfortable, everyday clothing that empowers people to be confident and comfortable in their own skin.
Here are some of the brand mantras we created for Pact. As you can see, these mantras help send a message that the brand celebrates individuality and empowers people to embrace who they are. Graphics like the ones below are a wonderful way to share your brands essence on your website and social media channels.
Are you thinking of elevating your brand? Give us a call.