Retail Packaging Work: Nite Ize

Posted by Melissa Kovach on Oct 9, 2019 10:04:00 AM
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With a mission to design and manufacture inventor-driven products that organize your life, protect your gear, light the way, and creatively solve everyday problems, Boulder-based Nite Ize distributes over 500 products worldwide.

Similar to our ethos here at Anthem Branding, Nite Ize believes it’s the details that make each product shine. So when it came to developing their product packaging, advertising campaigns, marketing collateral, and company apparel, we wanted to ensure the execution carried this same message.

Retail Packaging for Nite Ize by Anthem Branding

We created a cohesive packaging system for the extensive Nite Ize product family. This includes merchandise ranging from flashlights, LED products, and mobile device accessories to innovative hardware solutions.

We collaborated with the Nite Ize team to develop a national print campaign to run in publications like Outside Magazine, Hardware Retailer and Military Times.

Targeting different audience segments and showcasing a wide variety of products, we developed internal design concepts, art directed photoshoots, retouched photography and created consistent final layouts. 

Retail packaging for Nite Ize Steelie Car Mount Kit by Anthem BrandingRetail packaging for Nite Ize Led Run Vest by Anthem BrandingRetail packaging Nite Ize 3-in-1 LED flashlight by Anthem BrandingNite Ize Mobile Device Retail Packaging by Anthem BrandingNite Ize Gear Tie Retail Packaging by Anthem BrandingNite Ize Nite Dawg LED Soft Disc retail packaging by Anthem BrandingNite Ize Connect Case retail packaging by Anthem BrandingNite Ize Outside Magazine print advertisement by Anthem BrandingNite Ize print ad layout by Anthem BrandingNite Ize print advertisement by Anthem BrandingNite Ize print advertisement by Anthem BrandingNite Ize print advertisement by Anthem Branding

Related: 4 Foolproof Tips for Great Retail Packaging

Topics: Branding, Design, Brand Strategy, Retail Packaging Design, Creative Concepts, Client Highlight