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How to Celebrate Your Brand's New Identity

By Melissa Kovach November 21, 2019

It is not uncommon for marketers and brand strategists to get tired and feel uninspired by the..

Custom Merchandise Work: STS9

By Melissa Kovach October 16, 2019

Founded in 1998, electric/rock band, Sound Tribe Sector 9 (known as STS9), the band leverages..

Are Rebrands Just A Trend?

By Melissa Kovach September 30, 2019

It’s been a while since your company has refreshed itself. Or maybe sales aren’t coming in like..

How to Define Your Target Market

By Riley Robinson-Higgins August 26, 2019

Defining your target market is a fundamental step in creating an effective marketing strategy...

What Are Brand Core Values?

By Riley Robinson-Higgins July 8, 2019

Just like when building a house, the foundation should be as strong as possible to sustain..