14 Well-Done Logo Redesigns: Before & After
As a visual representation of your brand, it's important that your logo is relevant to your audience while clearly communicating the ethos of your brand story. As companies grow, market landscapes change and consumers' preferences evolve, the initial design of a brand's identity can become outdated. With the right strategy and design expertise, putting a fresh spin on your logo can be an extremely valuable move for your business.
Here are 14 logo redesigns to inspire the potential an updated look can have for your brand.
1. Goldbranch
Located in Niwot, Colorado, Goldbranch is an exclusive residential development with modern Mediterranean village homes and one-acre estates. We created an elegant and contemporary visual identity to help position Goldbranch as an exclusive and desirable luxury community.
2. AVCrafters
AVCrafters is a local company that combines craftsmanship with modern technology to create fluent home automation systems that elevate your home and lifestyle. AVCrafters prides itself in high-level customer service and a personalized approach to every project.
We crafted a clean, contemporary visual identity that combines design and a modern aesthetic in order to reflect the curated services of this brand.
3. FoodCorps
We created a professional yet approachable visual identity to help position FoodCorps as a brand of action and a force for actual change.
4. Thistle
We updated their logo to incorporate an abstracted Thistle icon, focusing on community, openness and growth. We selected a sophisticated color palette and clean visual aesthetic, giving the Thistle brand a high level of professionalism.
5. eTown
We worked with eTown’s hosts and founders to modernize the brand and create a complete system of design elements resulting in a consistent appearance on print pieces, promotional materials, and online. The iconic “e” was updated to be more contemporary and to solidify the notion of live music and broadcasting.
6. Boulder County Farmers Market
As a local favorite within the community, we were excited to work with the Farmers Markets to complete a visual refresh. We created a look that has fluidity within the multiple locations yet retains the consistent reputation of the overarching organization.
7. Camber Outdoors
Formerly known as the Outdoor Industries Women’s Coalition (OIWC), Camber Outdoors promotes leadership opportunities for women in the active outdoor industry, through professional development programs, corporate insight, and community leadership.
The logo we designed for them is comprised of the CO monogram and an infinity symbol, which naturally form a clean path within an engaging visual icon. This is combined with bold, modern typography and the bright orange brand color which highlight the company’s positivity and energy in the industry.
8. Coalesce
With the ability to work with a myriad of metals, woods, composites and glass, our team worked with craftsman at Coalesce to create a new logo. The mark combines tactile construction materials to simulate the products they fabricate, and the typography is classic, bold, and reinforces designs that are straight-forward, sturdy, and timeless.
9. Coburn
We developed a contemporary visual identity inspired by their collaborative process and creative building solutions. The architectural shapes of the logomark create an implied form and movement that shows the depth of the company.
10. Cultivate
Cultivate Premium Corporate Gifts provides premium corporate gift experience on site, making it easy for planners and memorable for attendees.
We created an updated brand icon, representative of a wrapped gift and the positive experience that Cultivate provides for their clients.
11. Element Six
To begin the rebranding process, we came up with the name Element Six, referring to the six components of health: physical, spiritual, emotional, social, environmental, and mental. And the six elements that make up the body: oxygen, carbon, hydrogen, nitrogen, calcium, and phosphorus. The logo is crisp and contemporary, and the visual aesthetic portrays a welcoming and authoritative spirit.
12. Open Sky
We updated their logo with an authentic, inviting design incorporating abstract symbolism and a sophisticated, modern font. The peaks represent Open Sky's core values: courage, excellence and community.
13. RallySport
14. Stonewear
Stonewear offers women’s athletic apparel for climbing, hiking, running, and yoga. Born from energetic, real women who get out there, Stonewear is passionate about designing clothing that women will love, because it’s incredibly comfortable, lasts a lifetime, and makes them feel great.
The updated identity is an evolution of their original diamond shape; dynamic and strong, yet also feminine and organic. Balanced by clean and approachable typography, this identity is an anchor for a modern and appealing visual aesthetic.
Considering updating the look or feel of your brand identity? Click the contact button to speak to a branding expert to start collaborating.