Best Practices for Running an Instagram Giveaway

Posted by Deanna Hoffman on Mar 9, 2020 11:15:00 AM
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Many brands engage with their target audience on social media as a preferred method of communication, and with more and more users on Instagram daily, there is great opportunity in being strategic in your Instagram planning.

The instantaneous nature of social media can be comforting to consumers, as many brands use these channels for support services, as a medium to announce new products, and/or to receive feedback from their most loyal customers.

Brands that leverage these channels best are doing so strategically to engage their target audience in effort to sustain high brand awareness and fan loyalty.

Coupling the success of communicating through these channels by running a giveaway is yet another layer to add to your social media strategy to help convert these fans into customers or customers into brand loyalists.

Engage your Instagram audience with a social media giveaway

Social giveaways can provide a multitude of opportunities both for brand exposure and follower engagement.

Depending on the goal of the giveaway (i.e. increase your profile’s following, up engagement, drive conversions, increase shares, etc.), structure the rules around those goals.

We typically see giveaways take on the following general structure, but like anything in your marketing wheelhouse, make sure you cater your giveaway in a way that best suits your brand, product/service, and goals:

  • Require a follow to your profile (and any other participating brands) to enter the giveaway
  • Share the post that announces the giveaway either in a story or on the entering person’s profile grid
  • Tag a certain amount of friends either all in one comment or in separate comments to be entered (these are all new leads for you!)
  • Offer a unique and limited edition prize — something that speaks to your brand and gets your audience jazzed about entering (more on this in a minute)
  • Require a photo or story submission related to your giveaway to generate a pool of user-generated content for potential future re-use on your social media (credited to the creator, of course!)

In addition to growth and reach opportunities, giveaways are a chance for you to keep the two-way conversation going with your most dedicated fans.

Here are a couple of examples of Instagram giveaways that follow some of our best practices!

hydroflask instagram giveaway


dominoes instagram giveaway


Branded items don’t have to break the bank

Due to the already-expensive nature of social media growth plans, we’ve brainstormed some giveaway ideas that don’t have to break the bank and have a two-week production turnaround. That social giveaway campaign you have planned for the end of the month? Easy!

It’s important to keep in mind, though, that whatever social giveaway items you choose should be a reflection of your brand, and not obviously leftover products from the supply closet or extras from the last tradeshow.

Here are some thought starters.

Branded pouches or pen holders

If your hands are tied to a tight budget, these are great high-quality items to consider!

branded pouch


branded pen holder


Feelin’ techy?

Check out these tech accessories that can be customized within two weeks.

Laptop sleeve

laptop sleeve

Apple Watch charging pad

Apple Watch charging pad


Wireless Bluetooth speaker

wireless bluetooth speaker


Mugs, bottles, and tumblers

Because who can resist reusable drinkware?

Ceramic cup with silicone lid

ceramic cup with silicone lid


Stainless steel water bottle

stainless steel water bottle

Camper cup

camper cup


Let’s collaborate

Speak with a brand expert today to start planning for your next event!


Topics: Custom Merchandise, Promotional Products, Marketing, Company Merchandise, Branded Merchandise