Branding Work: Pact

Posted by Melissa Kovach on Dec 10, 2019 11:36:00 AM
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Fair Trade organic cotton clothing company, Pact creates incredibly comfortable, everyday clothing that empowers people to be confident and comfortable in their own skin.

We collaborated with the Pact team to create a modern and versatile visual identity system that is influenced by their mission and inspirational mantras. The look and feel we crafted helps inspire individuality and authenticity through custom brand graphics.

Pact’s brand mantra: Outfit What’s Within

The Boulder-based brand believes in a different approach when it comes to making clothing. Always on the hunt for sustainable materials and seeking a human-centered approach, they ask questions like “who made my clothes” and “what are they made from.”


Custom brand graphics

“Anthem partnered with us as we rebuilt the voice and direction of our brand. They successfully inked the new visual signature of Pact,” says Jon Jennings, chief operating officer at Pact.

Pact Brand Mantra Here's to you. Here's to we.
Pact visual identity system by Anthem Branding

Pact Brand Mantra

Pact brand mantra
Pact Brand Mantra

Pact Brand Mantra

Pact Brand Mantra

Pact Brand Mantra


Related: How to Build Emotional Equity for Your Brand


CTA: Contact a banding expert



Topics: Brand Strategy, Brand Loyalty, Typography, logos, Brand Identity, Brand Design, Brand Recognition, Client Highlight, Merch Highlight