Building a Tactile-Advertising Brand Experience

Posted by Ted Church on Apr 8, 2019 8:54:00 AM
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Customers connect with brands that provide a unique and authentic brand experience.

Today’s largest consumer group   known as millennials — makes up 25 percent of the U.S. population with over a Photo by Elevate on Unsplashtrillion dollars in direct buying power.

“Consumers today are looking for relevance and authenticity,” according to CBRE Group. “They want to develop relationships with brands that deliver a personalized, customized experience. Brands that don’t understand and respond to these needs will fail.”

We believe that every piece of custom merchandise is an opportunity for your audience to connect with the ethos of your brand. It’s all about the details.

We believe for brands to develop relationships with consumers, they’re looking for relevance and authenticity through:

  • Personalized interactions
  • Unique Experiences
  • Entertainment
  • Adventure and travel
  • Support for a cause

To attract your core audience, you must:

  1. Create: Let them live your brand’s story.
  2. Disrupt: Offer something unique and special.
  3. Invite: Get involved in new product development and brand direction.
  4. Speak: Solve the need and create a personal connection.
  5. Focus: Branded products must be personal and relevant.

Creating a positive brand experience through custom merchandise isn’t just about showing your logo or printing a cool design. It has to appeal to your audience, with the right blend of high-quality items, and the perfect decoration.

Great branded merchandise increases recognition, fuels advocacy, and inspires your audience. We approach every item we design and produce as an opportunity to surprise and delight your audience and amplify the brand experience. 

Create Branded Merch

Topics: Custom Merchandise, Promotional Products, Millennials, Brand Identity, Insights