Tips to Enhance Your Facebook Campaigns

It’s no secret live video is a hot social media marketing tool right now. Facebook, Twitter and Instagram offer this option to brands looking for a unique way to reach audiences, and it’s working.

In the U.S. alone, use of Facebook Live grew 94 percent between 2014 and 2015. Facebook users watch live videos three times longer than pre-recorded content, and 44 percent of the top 500 pages on the social platform had made live videos by May of 2016.

These numbers show video has become an invaluable business marketing tool. However, with so many brands already using live streams to reach their audiences, how can you set your brand apart? Offer branded giveaways to bring unique promotional products to curious viewers, and use these methods to nurture viewers into customers.

The Power of Exclusivity

Words and phrases like “free” and “limited time only” have a way of drawing people to brands even if they’ve never bought anything from the company before. Giving away custom merchandise as exclusive giveaways during your live feed can draw both existing customers and prospects who haven’t yet made the decision to buy.

Since being present and interacting during the live feed is necessary to win, you have the potential to reach a significant number of customers if you use the right contest strategies.

Running Successful Branded Giveaways

Every giveaway should start with a goal and a plan. Decide whether you want to increase followers, boost sales or sign on new clients, and pick a video topic appropriate for achieving this objective. Select an enticing prize, set a date and time and map out a budget for promotion. Make sure you write and post a clear list of official rules to clarify the legalities of the giveaway.

During the live stream, keep engagement high by:

  1. Interacting with comments
  2. Answering questions from viewers
  3. Having more than one draw period for prizes
  4. Building up to a grand prize drawing at the end

Custom Merchandise Grows Your Audience

Every time viewers comment on or share your live stream, it shows up in their Facebook feeds for their friends to see. This may draw people in during the giveaway or bring them to your page after the broadcast is over. Winners of your unique promotional products will likely talk about their win on social media and announce it to friends in person, and they’ll use the products in their daily lives. This highly visible form of word-of-mouth advertising brings your brand in front of people who may never have heard of your products and boosts the ROI of live giveaways.

About one-third of all online activity involves watching videos, and successful brands are becoming more creative with video marketing every day. Giving away custom merchandise entices customers with exclusive deals and makes your Facebook Live streams stand out. Try hosting branded giveaways, and see what the power of a limited-time offer can do for your business.

Contact us to order branded merchandise for your Facebook Live campaign!

{}