The latest wave of consumers are now in the position to spend: Generation Z, commonly called Gen Z — those born between 1995-2012.
We surveyed a small group of those in this segment and put our findings together into this downloadable guide.
Different from the millennial generation who learned to adapt to social media, the native Gen Zer’s use social media for everything from chatting with friends and family to interacting with brands and buying from them.
If your brand is seeking different marketing strategies to connect with this segment of your target audience, this guide will help.
Find out what social media channels they’re spending most of their time on, what they value in a brand, and what kind of products Gen Z pays a premium for.