How to Create Merchandise with Agency Expertise

Posted by Melissa Kovach on Jan 31, 2020 10:40:12 AM
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Working in the digital media space is fast-paced, to say the least.

Keeping up with web culture, keeping your writers on the pulse of… everything, remaining strategic — all the while building and maintaining an internal company culture in real life. Overwhelming, amirite?

Yet, you remain on the quest for quality merchandise to give to your hustling employees and to external partners; merch that is on fleek and elevates the brand in the best way possible.

But a simple Google search drowns you in options. Talk about information overload!

From different kinds of products and prices and styles and levels of customization — before you know it, you’re going down a rabbit hole and losing focus. Making a decision from all of this?! Might as well throw a dart in the dark and hope for the best.

We’ve all been there. Especially in the mega multi-tasking everyday grind. Most senior-level managers in modern business know this all too well.

It doesn’t have to be this hard to find killer swag. It’s time things go a heck of a lot easier so you can get back to focusing on the biz.

Whether you’re on the quest to find some great gifts for your employees, score some wow factor with important partners or advertisers, or just bring some life to your brand in a way you can touch and feel, we’ve got you.

We help companies like Bustle Digital Group solve these challenges

Sam Rullo, the senior manager of editorial operations at Bustle Digital Group (BDG) wanted to make sure her employees felt gratitude for their hard work all year long with holiday gifts that send that message loud and clear.

But Sam is busy with her day-to-day — their brands are uncovering issues and stories that Bustle’s audience is seeking whether they’re readers of the company’s experiential online media brands such as Elite Daily, Nylon, Romper or The Zoe Report.

“When I first started looking for options for different types of merchandise that we could give out to both our own employees and partners, I was overwhelmed by the number of products, and how many ways there were to customize each,” she told us.



“I didn’t have a lot of time to spend researching different products and prices, so I was really excited when I found Anthem Branding and saw that they can do that research, work within my budget, give great recommendations, and even help with the designs. It made things a lot easier because all I had to do was look at the customized options and pick my favorites.”

Distributed to BDG employees with a holiday card, the merchandise surprised and excited them as they came into work to find the branded custom gifts individually placed on their desks.

Adding this level of personal touch and tailored experience makes those items have a lasting impression on those receiving them.

Your goals are our goals

Give our branding experts a ring to learn about how a partnership can help you out. Whatever goals you may have for your merch, we make sure those goals are ours, too, so the focus doesn’t get fuzzy or meander during the process.

In short, we can:

  • Research and recommend different products that are fit for your brand
  • Do price comparisons on products, working within your budget and timeline
  • Offer the best customization options and techniques for each item
  • Design creative concepts that pack in that wow factor

All you have to do? Look at the customized options our team puts together and pick your faves!

Let’s get you connected with one of our branding experts to see how we may help you get the most out of your merch quest.


Topics: Apparel, Agency, Brand Strategy, Custom Merchandise, Brand Loyalty, Company Merchandise, Branded Merchandise