How to Have a Successful Trade Show Booth

Posted by Anna Sork on Nov 20, 2017 12:07:16 PM
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How to Have a Successful Trade Show Booth by Anthem Branding

Trade shows are extremely important when you are trying to spread brand awareness in your industry. Setting up your trade show booth is an art form that can really help a business stand out from their competitors. Learning how to create a successful trade booth is just like any other business skill which only takes times to truly master. Here are some simple ways that you have have a successful trade show booth.

Set reasonable goals 

When you are going to sponsor a trade show, you need to know what your goals are. This will help you determine what you should focus on when creating your trade show booth. Writing down your goals is essential. Doing so will give you a look at your performance each day when you are working toward your tradeshow success.

Establish a budget

Knowing what budget you have to work with will give you the ability to start honing down on the most important parts of your trade booth. Meeting with professional trade show design companies that can make the most of your budget will be essential. They will help you focus on the most effective uses of your budget to promote your products or services.

Take advantage of branded giveaways

Using branded giveaways as a way to attract traffic to your booth is a strong factor in hosting a successful booth. You will be able to promote your brand by using unique promotional products as the prizes for your giveaway, and these items will help trade show visitors remember your brand once this event has ended.

How to Have a Successful Trade Show Booth by Anthem Branding

Design a booth that will stand out

At trade shows, your business has a lot of competition. With most booths looking quite the same, you need to make sure that your tradeshow booth stands out from the crowd. Hiring a design firm that specializes in trade booths is a great way to ensure that you will have a booth that will attract traffic.

Capture valuable leads

Ensuring that you have an efficient way to capture leads is an essential part of your success at a trade show. In our fast-paced digital world, leaning on the side of tablets and other digital lead collection is a wise decision - though traditional business card collection is always effective. Going the digital route will also help the organizing of all these leads after the trade show to market to them effectively. 

Using custom merchandise with subtle call-to-actions is also a great way to capture leads in an authentic way. Adding social media and contact information to these gifted items will entice your visitors to "like" and "follow" your brand to participate in future promotions. Thus, turning them into valuable leads that you can measure and attribute to your event marketing efforts.

How to Have a Successful Trade Show Booth by Anthem Branding

Related: How to use trade show giveaways to gain social media followers

Train your staff

If you want to have a successful time generating leads at a trade show, you need to train your staff accordingly. The way business is conducted at a trade show is much different than normal corporate functions. Training your staff accordingly will make your trade show presence one that seems to fit in with other companies experienced with trade shows.

Create an experience

In order to make an impactful, lasting impression on your target audience, you need to make sure that you are creating an experience for those who visit your booth. Create something interactive for the visitors that choose to come to your booth. Hosting a competition or game is a great way to draw in visitors from the crowd, and awarding the winners with exclusive giveaways will enhance the experience and help your brand stick with the visitors long after they have left the trade show.


Topics: Promotional Products, Marketing