Invest In Custom Merchandise That Matters

Posted by Riley Robinson-Higgins on May 23, 2019 8:03:00 AM
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We aim to cure brands of swag that doesn’t suck (STDS) through high-quality, high-utility custom merchandise that represents the brand for who they are and what they do in a way that promotes its ethos in the best way possible.

99 out of 100 customers suffer from STDS: swag that does suck

Have you ever gotten a seemingly great hoodie to wash it once and find it two sizes smaller, covered in pills? Sounds like some swag that does suck.

An item that becomes a curse

You would never want to have lackluster custom merchandise represent your brand or provide a frustrating and disappointing experience for your employees, important clients, or potential business when you are looking to show them how much you appreciate them, right?

Take it from the people who have tried every low-quality promotional product around in a quest to find the best-of-the-best custom merchandise products; we know how stressful this process can be without the right knowledge, experience and/or resources.

You can trust us to take your idea and turn it into useful, high-quality custom merchandise that authentically tells the story of your brand and create items everyone will love while you relax and have room to focus on other things, like growing your business.

We know how much it matters to make custom merchandise that aligns with who your company is and what it does.

For example, what works for MTV wouldn’t work for Google, and what works for House of Blues wouldn’t work for Stranahan’s — each brand has their own unique look and feel, target audience, and core objectives  its custom merchandise should reflect that.

House of Blues 

Custom House of Blue Merchandise by Anthem Branding
Custom Logo Print by Anthem Branding

With House of Blues, for example, we worked with them to create multiple apparel collections that represent their culture and heritage and can be used as a way for customers to remember the great moments they had listening to traveling and listening to music at “the house that music built”.


Custom Google Hoodie by Anthem BrandingCustom High-Quality Google backpack by Anthem Branding

We all know Google for their fun and innovative brand personality, so why have customer merchandise and promotional items that represent them as anything else!

We worked to produce unique, high-quality pieces that are meaningful and used day-to-day by the recipient, while the pieces simultaneously showcase the company’s culture and brand.

Stranahan’s Colorado Whiskey

Premium Custom Stranahan's Merchandise by Anthem Branding  

Stranahan's Colorado Whiskey is a brand that reflects premium quality, a sense of place, and hard work to produce an authentic whiskey experience.

We work closely with Stranahan’s to design unique, high-quality items throughout the year that truly represent the brand experience and evolve the brand’s personality through branded products and private label apparel.

Custom merchandise should be a tactile-advertising brand experience

Through investing in custom merchandise you're creating an invaluable tactile-advertising brand experience rather than serving up a transactional approach. We can create company merchandise that really matters to your target audience so that these items don’t just become things, but cherished favorites that establish a relationship between your consumers and your brand

How to scope out swag that doesn’t suck

We ensure great quality and utility of your custom merchandise so that your company can rock the best swag around that shows how amazing your brand is.

  • Research who your target audience is and what they use on a day-to-day basis
  • Find the best quality products that align with your budget
  • Discover the right messaging that advances you towards your brand's goals and vision
  • Design company merchandise that encompasses who you are, who your target is, and what you want to become
  • Strategically create a plan of delivery, renewal, and action

Create Branded Merch

Related article: Unique Conference Swag Ideas to Engage Your Audience, Employees, and Raise Brand Awareness

Topics: Apparel, Brand Strategy, Custom Merchandise, Marketing, Brand Loyalty, Company Merchandise, Brand Identity, Brand Recognition, Insights, Branded Merchandise