Planning for a trade show can be time consuming. With the help of some of our favorite friends in the tech space, we put together a quick guide to help you stay on top of your game so you can look like a rockstar at your upcoming conference.
1. Booth Decor
Having a cohesive setup that showcases your brand's visual aesthetic and attracts visitors to your booth is key. A few decor essentials include a branded table cloth, an eye-catching pop-up banner, marketing collateral, business cards, and giveaways. Incorporate extra features such as an explainer video or product demo in your display, or an engaging game to create buzz around your booth.
2. Staff Apparel
Make sure your team members who are working the booth are representing your brand professionally and in style with quality branded apparel. Invest in logo polos to keep it consistent for each show, or mix it up with branded t-shirts and/or hoodies designed to fit the theme of the event.
Pro tip: Order a large quantity of custom tee's and hoodies for staff to wear and also to pass out as giveaways for visitors at your booth.
3. Branded Giveaways
Make sure your visitors walk away with a piece of your brand in-hand to stay top-of-mind with quality promotional products. The best branded products are the ones that customers cherish. They’re beautifully designed, made of quality materials, and represent the guiding message of your brand.
Browse our Dreamforce '17 Giveaway Idea Guide for the top trending promotional products among companies in the tech industry, hand-selected to help your brand connect with your specific, target audience.
Now that you have a game plan in place for your upcoming conference, download our [Free] Premium Brand Merchandising Checklist for tips on how to select the best pieces of merchandise and apparel to order for the event.