The Gift That Keeps on Giving: Tradeshow Giveaways

Posted by Riley Robinson-Higgins on Jun 5, 2019 8:31:00 AM
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The best brands know how important it is that people know who you are and what you stand for, and better yet, have an understanding that your brand values its customers.

Trade shows, for example, can be a great tool both for building connection and showing people what kind of company you are.

The more unique the items are, the more buzz you will build as the show goes on -- an organic booth traffic driver! Let’s get into more details as to why this is true time and again.

Anthem Branding Company Merchandise


Once the tradeshow or conference is over, you want to be able to keep the memory lasting as to seal the connection between a good memory and your brand. This is where event gifting comes into play!

But, we would never advise you to give people “the same old song and dance” with a cheesy pen or cheap cup.

Check out these creative gifting ideas to stand out from the crowd and start a conversation within your community. After all, it has been said that word-of-mouth is the most effective mode of advertising.

Booth giveaways and raffles increase engagement and builds brand awareness 

If you’ve ever entered into a raffle or sweepstakes, you likely know how much more engaged you become as you have a stake in the game.

When the win is high-quality and truly functional, it raises the competition and anticipation even more.

Consumers want something that they can use all the time and feel like they are winning something they may not have been able to get elsewhere. When they receive something cool, the higher the chance they will remember your brand and relate it to being a cooler brand than most.

With giveaways, brands seek to increase engagement and raise brand awareness. Incorporating unique, high-quality branded items into your giveaway strategy is the perfect win-win.


Custom Whiskey Stones for Stranahan’s Colorado Whiskey by Anthem Branding

Unique giveaways are a great way for people to remember your brand

The purpose of a tradeshow is to drive business and brand awareness, but more than that, you want to truly stand out from the crowd with an eye-catching booth.

Throughout the show you can make connections with people and businesses, but without something to remember you by, there’s a chance that you will fade out of their memory.

If you give people high-quality branded merchandise, the chances that people will remember you in a positive light go up exponentially. Not to mention that the best branded merch creates an experience for attendees to remember you by.


custom trade show giveaway for premier craft beer event by Anthem Branding

Bring the emotional connection and the event’s experience to life, and get the ball rolling with unique items that take your brand from better to best.

Create Branded Merch

Related: How to Make a Lasting Impression With TradeShow Giveaways

Topics: Brand Strategy, Promotional Products, Branded Merchandise, Customer loyalty