The Role of Company Culture & Communication in Business

Posted by Ted Church on Nov 15, 2017 1:36:20 PM
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If you run or manage a business and would like to get the most from your team, building a positive company culture is an important factor that you can’t afford to overlook. The culture of your company will directly impact the mood and determination of those who work for you.

Creating an open and encouraging workplace will help build a sense of community among your team, inspiring your team members to invest in the greater success of the business, and motivating them to put in their best effort to help achieve the company's goals.

Once you have established your unique company culture, your team will feel a sense of loyalty and belonging. Your profitability will improve along the way, letting you know that you have made the right choice.

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Related: How Company Merchandise Helps Create A Cohesive Company Culture

3 Ways to Build and Improve Company Culture

1. Verbal Praise

You've probably put a lot of thought into the incentives that you offer to your team when they perform well or volunteer to work extra hours, but even the best incentive programs could fall short of meeting your expectations if you don’t offer your valued team members verbal appreciation for their efforts.

It's in our human nature to feel a need or desire to be recognized and appreciated for our contributions. Your staff will likely have a much greater sense of loyalty to your company when they know that their effort does not go unnoticed, and their productivity will improve.

Not to say that verbal praise should be given out liberally, but don't underestimate its value when a compliment is well deserved. 

2. The Needs of Your Staff

Too many managers focus so much on the company that they overlook their staff’s needs, which is a critical mistake that you will want to avoid. Forcing your team to work overtime each week and pushing them to their limit will hurt your bottom line in the long run.

When companies take that path, employees feel stressed and hold resentment toward the company — comprising work performance and morale. 

Although it won’t always be an easy task, try to balance the interests of the company with the needs of your team. Take an interest in their lives by engaging in casual conversation. Turn to your employees for feedback on ways they feel their work environment could be improved.

Opening up the floor to an open dialogue shows that you value your team members' opinions and will benefit the company by creating a healthier and happier workplace.

3. Branded Merchandise

Making your employees feel as though they are a vital part of the team will get you closer to achieving your goal of building an award-winning company culture.

You can approach this method in many ways, but incorporating branded merchandise is a strong way to create a sense of camaraderie and enhance the company's employee experience.

Here's a few ideas of how and when to gift your team with branded goods:

  • Introduce your unique company culture from day one with an unforgettable new hire welcome package.
  • Celebrate important company and career milestones, such as company and employee anniversaries.
  • Reward team members for exceeding sales or performance goals.
  • Show your appreciation with company gifts during the holidays.

The Role of Company Culture & Communication in Business
The Role of Company Culture & Communication in Business

The way you treat your team will play a significant role in the results that they deliver. Building a positive culture within your company is one of the best ways to enhance employee engagement and improve your bottom line.

In addition to offering verbal praise and focusing on the needs of your team, giving away unique promotional products as incentives will boost not only employee morale, but business profit.

Contact us to speak to a branding expert about creating quality premium merchandise for your team. Let's create something together. And let’s do it on your timeline, within your budget and with some serious creative firepower.


Topics: Custom Merchandise, Promotional Products, Brand Loyalty, Company Merchandise, Employee Satisfaction, Branded Merchandise