Being “Zoom ready” while remote teams are navigating the new work reality is shedding light on our at-home styles, which have now taken the place of business casual.
The need for more loungewear, or athleisure pieces, like leggings, joggers, loose fitting and flowy tops, has caught the attention of big name brands like Old Navy, who have gone as far as to offer limited-time discounts on their best selling lounge items.
Athleisure has been all the rage in the past few years, claiming our most prized sweats, leggings, joggers, and sweaters as fashionable.
We’re here for it.
But let’s take it to the next level.
Custom branded athleisure apparel
As employers are seeking creative ways to keep engaged with remote employees and their brand top-of-mind, athleisure pieces are a great addition to a branded WFH essentials kit!
BTW, athleisure is a fashion style that gives social acceptance of wearing yoga leggings and windbreakers from the studio or gym to the office place, classroom, or tap room. V hot rn.
Offering great real estate to showcase your brand and offering your employees something that will help them get through this time is a true win-win!
Make that catwalk from the home office to the fridge comfy, on fleek, and know through the use of subtle branding that you and the employee are in this together, one pair of joggers at time.
Let’s create something together