Trendspotting 2020: Craft Beer Merchandise

Posted by Melissa Kovach on Apr 15, 2020 8:45:00 AM
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With over 8,000 craft breweries in the country (wow!), your delicious and meticulously crafted beer can’t be the only way your company stands apart from the rest.

From taprooms stocked with company merchandise to hosting experiential tasting events and brewery tours, breweries have to think outside-of-the-box to keep their brand top-of-mind with their fans.

Here are six of the hottest apparel and merchandise items we have recently created that are all the rage.

Remember, with Anthem Branding as your creative partner, we work closely with your team to get to know your brand in and out. From there, we create and produce truly unique items.

Button-up shirt

Da Shootz Deschutes custom Hawaiian button up shirt by Anthem Branding


Very wearable and customizable, button-up short sleeve shirts are great pieces to add to your offerings. Trendy for both men and women, these apparel items are a hot commodity! Tack on a private label, and watch out — you’ll have trouble keeping them on the shelf.

Woodgrain sunglasses

Woodgrain sunglasses for Resolute Brewing by Anthem Branding

That touch of wood grain adds a layer of class to a classic branded item.

Temporary tattoos 

Resolute Brewing temporary tattoo by Anthem Branding

Align the promotion of a new brew by selling branded full color temporary tattoos fans can easily apply and have fun with!

Woven flannel

Founder Brewing woven flannel by Anthem Branding

A timeless classic, flannels are always trending. We love to tweak their customizations from different color combos based on your brand palette, subtle nuances like branded buttons, contrast stitching, and unique decor techniques.

Screen printed bandanas

Workwear Community screen printed bandana by Anthem Branding

Probably one of the hottest items across the board this year, bandanas are the definition of versatile brand exposure. It’s the ultimate fashion accessory no matter how its worn.

Camper hat

(Anthem staff pick!)

Dangerous Man Brewing camper hat by Anthem Branding

This style of custom hat is highly sought after especially by the Gen Z crowd; a little bit hipster with an outdoorsy edge. Work a color coordination with the brim and the body material. These are highly customizable down to the very last stitch.

Connect with a branding expert

Reach out to an Anthem Branding branding expert to get things started!


Topics: Trends, Brand Loyalty, Company Merchandise, Brand Identity, Brand Design, Brand Recognition, Merch Highlight, Branded Merchandise, Customer loyalty, E-Commerce, Online stores