Craft Beer Branding, Merch, and Apparel Examples

Posted by Anne Robertson on Sep 19, 2018 6:45:37 PM

CURRENTLY LISTENING TO: Get Thirsty for GABF, an Anthem Branding Spotify Playlist 

Hyper growth in the craft beer market puts pressure on brands to differentiate, and offer more than just good beer

Go ahead, crack yourself a cold one, and hang on for a quick crash course in craft beer branding. 

Brewers Association Statistics for the Anthem Branding blogJust over a decade ago, there were about 1,400 operating craft breweries in the U.S. Last year, that number came in at just over 6,000 — an increase of about 345 percent over eleven years. An average of 1.5 craft breweries open every day; a rate that has been steady since 2006.  

Simply put, for craft beer brands of all shapes, sizes, and age  cutting through the noise to connect with a target audience is only getting more challenging.

As the 2018 Great American Beer Festival (GABF) kicks-off down in Denver, I wanted to highlight some of our craft beer branding work from the last year that showcases how some of today’s biggest craft beer brands are reaching their audiences year after year.

Looking to take your home-brews out of the garage and build a competitive craft beer brand? Speak to one of our branding experts to get started!

The most recent craft beer branding work from Anthem Branding

How does your craft beer brand stack up?

When it comes to craft beer branding, most breweries share a strong undertone of passion and purpose threaded throughout their brand narrative, or how they came to be; and it’s a narrative built with intention and connection — all in the name of well-brewed beer.

Yet, extending the brand experience beyond the pint glass is how many leading breweries known and loved today are finding the most success when it comes to cutting through the noise and reaching their target audience. Here are some rad apparel, unique merch, and brand refresh projects to get inspired by as your build your craft beer brand.

Craft Beer Branding Example 1: Dangerous Man 


Dangerous Man Custom Flannel and Hipster Hat by Anthem Branding>> Order a Dangerous Man Custom Flannel by Anthem Branding

Craft Beer Branding Example 2: Alaskan Brewing

Branded bandana for Alaskasn Brewing by Anthem Branding

Craft Beer Branding Example 3: Alter Brewing

Alter Brewing Craft Brewery Brand Refresh Brand Toolkit by Anthem Branding

Alter Brewing Packaging System Can Lineup Craft Brewery Brand Refresh by Anthem Branding

Craft Beer Branding Example 4: Station 26 Brewing Co.

Station 26 Brewing Co Craft Brewery Branded Apparel by Anthem Branding

Craft Beer Branding Example 5: Crooked Stave


Crooked Stave Artisan Beer Project Enamel Mug Custom Branded Merch Craft Brewery By Anthem Branding

 >> See more of our craft brewery branding work

Say hi and try these breweries’ latest concoctions at the GABF! They’re good friends of ours.

Anthem Branding craft brewery clients attending the craft beer festival include:

Anthem Branding Craft Brewery Clients Atttending Great American Beer Fest 2018

Enjoy the festival, responsibly! And get a hold of us if you decide now is the time to take the next step in upping your craft brewery branding game. Because you should craft your brand as passionately as you craft your beer.

Topics: Branding, Apparel, Promotional Products, Craft Breweries, Company Merchandise, Brand Identity