How the Power of Brand Story Builds Trust and Authenticity

Posted by Jacki Ognibene on Jul 16, 2019 8:22:00 AM
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Bringing new life to the craft beer scene in downtown Littleton, CO, Comet Brews will offer limited release, small-batch beers that reflect an organic and deliberate approach to brewing.

The historic Comet Press print shop will be renovated to become a new taproom to serve up their artisan brews and embrace the family heritage.

Authentically telling the Comet Brews brand story

In a saturated and unvarying landscape like that of craft brewing — an estimated $27.6 billion dollar industry — distinguishing your brand is important. Promoting a brand's unique traits as we did with Comet Brews allows for the company to tell a substantial and truthful brand story that helps them stand out from the crowd.

Family connection

Created from an undeniable love of craft beer and a thirst to keep a family legacy alive, Comet Brews is a family-run business where beers are named for family members, which helps connect guests to the brewery’s crew on an emotional level.

Vintage print vibe

Our goal working with the Comet crew was to tell an authentic brand story that distinguishes the brewery inside a crowded landscape. Representing the path from past to present, the branding pays homage to the local community with a vintage, time-worn look.

The hop lamppost and muted color story introduce a sense of tradition, where the custom type references Comet Brews’ dedication to artisanal craftsmanship.

The tap room itself provides an interesting and unique environment to compliment each of the brews, which are deeply rooted in tradition and history.

All about Littleton

Celebrating the heritage of the historic town of Littleton, the brewery’s visual identity has a classic, old-school vibe that evokes a nostalgic feeling.

Engrained within the brand is the desire to connect locally through beverages inspired by family, bringing in aspects of Littleton and its community whenever possible. This is brought in through the brand’s logo, where the letterforms fit, flow, and merge together — highlighting the importance of friends and family, and an all-inclusive tribe-like community.

“The entire Anthem crew took our vague hand-waves and produced spectacular branding concepts,” says Brian Wilke, founder of Comet Brews. “A truly collaborative work of art, we are proud and humbled to share our brand with the world.”

Comet Brews logo by Anthem Branding
Comet Brews logo system by Anthem Branding
Comet Brews supporting graphics by Anthem Branding

Explore our Branding Work

Related: 8 Branding Facts You Need to Know

Topics: Design, Craft Breweries, Typography, Logo, Brand Identity, Brand Design, Creative Concepts, Brand Recognition, Insights