Keep Your Brand Experience Alive with To-Go Beverages

Posted by Deanna Hoffman on May 19, 2020 10:00:00 AM
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As the pandemic persists throughout the nation, it’s becoming more difficult for businesses to sell creatively, especially if your previous strategy relied heavily on environment, experience, and engagement.

For distilleries specifically, engaging with your customers in-person was your golden ticket to sales. But now, as less and less individuals visit on foot due to stay-at-home orders and dining-in services suspended, it’s time to get creative to keep your brand experience alive and connections with brand fans strong.

Brands successfully running these kinds of programs like Stranahan’s Colorado Whiskey and The Post Brewing are keeping their experience fun, lighthearted and, of course, branded.

Stranahan’s has started offering their beloved cocktails as a premixed curbside pickup item in addition to their lineup of their straight whiskey selection.


stranahans instagram


The Post Brewing offers the complete marg package with salt and limes served up in a premixed growler.

the post brewing instagram


Build a branded to-go beverage kit

If you’re offering drinks to-go, be intentional about the presentation. Pair to-go beverages with branded drinkware to use at home, keep cans cool with insulated coolers for the drive home, or get creative with growlers and cocktail accessories. Here are some thought starters that can be completely customized for you!

Stemless wine glass



Pint glass

pint glass


Neoprene can insulator

neoprene can insulator


Bottle openers

bottle opener


Can cooler

If you offer your beverages in cans, coolers are a great way to incorporate branded merch into the new curbside business model. Run alongside a campaign to elongate customer engagement and retention -- by offering a free six pack when they return with their cooler, for example.



Growler tote bag

growler tote bag



Wine tote bag

wine tote bag


Cocktail accessories

If you’re offering pre-mixed drinks, consider offering some fun accessories such as stirring sticks, rim salt, or any condiments in branded packaging.


Let’s collaborate

Speak to a branding expert today to get started on a killer to-go drink kit for your brand.



Topics: Promotional Products, Craft Breweries, Custom Bags, Company Merchandise, Recycle, Brand Identity, Brand Extension, Client Highlight, Branded Merchandise